As a person who has been fairly successful in self-publication, people often ask me what the key to success is. In other words, the people want me to tell them what the key to success in self-publication is. The people who express interest in these matters tend to be upcoming authors, who have tried their luck with the mainstream publishing houses and failed. As you may be aware, the mainstream publishing system is (apparently) rigged in favor of certain authors: which explains why some authors seem to have such an easy time getting published. Yet on the other hand, other authors — some with much better works — have very difficult time getting published. These sorts of issues make self-publication very attractive. But many people are aware that self-publication comes with its own challenges. And that is why they endeavor to know what the key to success in self-publication is.
In my experience, the key to success in self-publication lies in effective promotion of the self-published works. While trying to explain this, I usually start by point out that to ‘publish’ is simply ‘to make something public’. Thus, your success as a publisher is gauged in terms of how effective you are at making the works you publish public. In other words, it is a question of how well you publicize the works you publish. And this is a question of being an effective promoter.
Unfortunately, some of the folks who take the path of self-publication don’t want to do any promotional work. They therefore end up with books that are as private as, let’s say, the payroll information found on the Securitas EPay system. The information on the said system is so private that one actually has to go through the Securitasepay login page, (which is accessible at www.securitasepay.com) for one to access such information. But works of literature are surely not supposed to be private in that manner. Works of literature are supposed to be public. The general public is supposed to know about them. And the only way in which the general public can do so is through effective promotion of the works of literature.